Plan Availability	Starter	Pro	Premium	Enterprise

For customers with contracts starting March 2024 or later, feature availability is based on your pricing tier. If interested, contact your CSM or our Sales Team to discuss pricing options. 

Introduction

At Goldcast, we track and compile 20+ distinct activity triggers to help track attendee engagement in your events and webinars. The event engagement data is compiled in our powerful Engagement Analytics dashboard, enabling you to understand how your audience interacts during your events and webinars. Use the metrics and data collected in this dashboard to identify which sessions resonate most with your audience and for post-event follow-up. 

How to view engagement analytics

For Webinars

1. Log in to Goldcast Studio and click the Events tab to get a list of all your events. 
2. From the Events list, click the webinar for which you want to view the engagement data. 
3. Once on the webinar dashboard, click the Analytics tab at the top. 
4. Next, click the Engagement sub-tab. 

This opens the Engagement Analytics dashboard. 

 

 

For Events

1. Log in to Goldcast Studio and click the Events tab to get a list of all your events. 
2. From the Events list, click the event for which you want to view the engagement data. 
3. Once on the event dashboard, navigate to Analytics → Engagement using the left side panel. 

This opens the Engagement Analytics dashboard. 

 

 

Share Engagement Analytics

KPIs

Event KPIs are displayed at the top of the dashboard, which includes information on:

• Event CTA Clicks: Tracks the number of times attendees clicked the CTA button in the event. 
• Total Questions Asked: Gives the number of questions attendees asked via the Q&A tab in the event.
• Total Surveys Submitted: Track audience participation in surveys. Denotes the total number of times attendees submitted survey responses.
• Total Resource Clicks: Tracks the number of times attendees clicked on the resources you shared in the event. 
• Total Polls Submitted: Track audience participation in polls. Denotes the total number of times attendees submitted poll responses.  
• Resource Click Data: Gives a detailed breakdown of the number of times attendees clicked on each resource as a pie chart. Shows the percentage distribution across the different resources. 

Tabular Data

The Engagement Analytics dashboard provides detailed information on various types of attendee engagement activities in multiple tables. Goldcast provides the following data for each type of engagement:

1. Polls Participated – Number of polls answered by attendees during the event.
2. Surveys Answered – Number of post-event or in-session surveys completed. 
3. Resource Clicks Identified / Anonymous – Number of times shared resources such as PDFs or links were clicked, segmented by known attendees and anonymous users.  
4. CTA Clicks Identified / Anonymous – Clicks on Call-to-Action buttons such as Book a Demo, segmented by identified and anonymous participants.   
5. Resource Click Chart Distribution – A donut chart showing how clicks are distributed across different shared resources. Each segment corresponds to a resource, making it easy to identify which materials generated the most interest.
6. Chat Messages Details – A table listing all public chat interactions, including:

• Email, First Name, Last Name – Identifies the participant.
• Chat Message – The actual message sent during the event.
  You can filter chats, for example, public or session, and export the list for follow-up or sentiment analysis.

6. Embed Insights – A bar chart highlighting engagement with embedded event elements, such as:

• Resource Download – The number of times attendees downloaded a resource.
• Event CTA Clicks – Engagement with specific CTAs inside the event.
• Attended On-Demand – Number of users who viewed the event content after it was live.